Captivate your audience with a Framer-built event website that redefines the attendee experience. Blending stunning visuals, interactive elements, and seamless functionality, this platform sets the stage for a truly memorable event.

Problem:

• How to help junior designers understand the business？

Solution:

• Foster a product and user-centric mindset in designers, rather than just focusing on aesthetics.

• Develop the ability to abstract product features through practical experience.

Results:

• The junior designers achieved excellent performance.

• The method was adopted for use by the team.

There is one case in my career that left a deep impression on me. A junior designer was struggling because she couldn't grasp the business logic, and her designs failed to meet the business needs. Her previous performance review wasn't very favorable. I understood her situation and decided to help her overcome this challenge...

Through this project, this junior designer gradually understood that design is not just about aesthetics but also about conveying business logic to users.

The method of understanding the background, understanding the target data, identifying the problem, brainstorming solutions, designing, and testing has become a team standard. Every project should follow these steps.